The Aesthetic Collective was founded with one clear vision: to elevate the standard of branding and marketing within the aesthetics industry.
Built exclusively for cosmetic clinics, injectors, medical aesthetic practices, and luxury beauty brands, TAC was created to bridge the gap between high-level strategy and industry-specific expertise. In an industry that continues to evolve rapidly, we recognised the need for a marketing agency that truly understood aesthetic medicine — not just marketing as a whole.
Founded by Chloe, The Aesthetic Collective was established on the belief that aesthetic businesses deserve branding that reflects the quality, professionalism, and patient experience they provide every day.
With a background deeply rooted in aesthetic marketing, Chloe built TAC to offer a more intentional and refined approach to clinic growth — one focused on credibility, patient trust, luxury positioning, and long-term brand authority.
Today, The Aesthetic Collective partners with aesthetic clinics and cosmetic brands across Australia, helping businesses strengthen their online presence through strategic social media, luxury branding, content creation, digital marketing, and patient-focused brand experiences.
As TAC expands into the United States market, our mission remains the same:
To help aesthetic businesses build sophisticated, trusted, and commercially powerful brands in an increasingly competitive industry.
At The Aesthetic Collective, aesthetics isn’t simply one of the industries we work in, it’s the only industry we specialise in. That focus allows us to deeply understand the nuances of aesthetic medicine marketing, including evolving patient behaviours, luxury consumer expectations, and the importance of ethical, compliance-conscious communication.
We believe successful aesthetic brands are built through more than beautiful visuals alone.
They are built through:
strategic positioning
consistent patient experience
elevated branding
education-driven marketing
trust and credibility
and meaningful connection
Every brand we work with is approached with intention, creativity, and a deep understanding of the modern aesthetics landscape.
Whether launching a new clinic, refining an established brand, or expanding into new markets, TAC exists to help aesthetic businesses create a presence that feels elevated, memorable, and aligned with the future of aesthetic medicine.
Meet the Team
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Kate McGrath
Aesthetic Marketing Expert
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Brooke Loncar
Creative Lead
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Ashley Curry
Social Lead
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Daelle Russoniello
Account Manager
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Sarah Hayward
Account Manager
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Joana Amravzis
Account Manager
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Desireé McConacy
Web Designer
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Rachel Tonkes
Account Manager
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Steph Lee
Account Manager
A Partnership Rooted in Expertise
We don't show up with a template and a timeline. We show up with questions.
What are you building? Who are you building it for? What does success actually look like for your clinic? Once we understand that, we get to work. Strategy, creative, execution — all of it built around you, not adapted from someone else.
We know this industry Not in theory. We've spent years inside aesthetic and medical marketing, understanding what works, what doesn't, and what the landscape looks like right now. That depth is what you're hiring.
We treat your business like our own Every client gets a tailored approach. We're not managing accounts. We're building businesses. There's a difference and you'll feel it.
We hold ourselves to a high standard Everything that leaves our hands is considered and intentional. We don't do average work and we don't work with clinics who are okay with it.
